http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/02/observe_sq-150x150.jpg

observe


How can people accurately describe what they don’t know? Skilled observation is the crucial bridge between what consumers believe about themselves and their true behaviors.

We are experts at noting the behaviors people take for granted, enabling accurate predictions of future actions.

http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/02/explore_sq_2-150x150.jpg

explore


Do you know your audience? Where do you fit in the broader picture?

We employ time-tested visual and verbal techniques—like open-ended mind mapping and video diaries—that get you beyond demographics into psychographic profiles that better inform your intuition and guide your innovation.

http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/02/inspire2_sq_2-150x150.jpg

inspire


How seamlessly does addressing research objectives translate into answering your business questions?

We put our data to use in guided workshops that place you in your consumers’ shoes.  From this more informed perspective, we facilitate the collaboration that generates more viable solutions.

WE GET TO THE POINT

Consumer behavior is complicated.

We wade through the complexities of consumer actions and decision making to deliver the digestible insights that provide long-term value, clarity, and meaning.

The truths we illuminate are relevant so they can be leveraged to inform strategies, develop products, and refine communications.

You already know your story. We deliver your consumers’ story

http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/02/stand_out-768x1024.jpg

Who We Are

http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/02/kat_sq_4-150x150.jpg
kat mavrantonis

With over 20 years of research experience, Kat has a unique ability to concisely explain complex human behaviors and reactions. Her dedication to understanding the consumer experience is evidenced in her capabilities, which range from positioning and branding to shopper journeys.


http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/01/B2-150x150.jpg
brigitte beaudin

With over 20 years in the research industry, Brigitte is most passionate about  building long-term relationships with partners across industries.  Her skills range from business development to field operations, and were honed at IRI, Cheskin, Simmons, Survey.com, and e-Rewards.


http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/01/Charo-150x150.jpg
charo aguila mouritzen

Since 1992, Charo has conducted over 2,000 focus groups. Her engaging & versatile moderating style allows her to build rapport, communicate effectively, and understand consumers of all backgrounds. Additionally, growing up in  Panama gave her the advantage of a bi-cultural perspective, whether moderating in English or Spanish.


http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/01/m-150x150.jpg
miguel lyons-cavazos

With over 15 years in consumer research, Miguel’s roles have varied from  research lead to business development.  He is passionate about finding important links between seemingly unrelated data and creating models that help people get their minds around difficult concepts.


http://www.3ethnographerswalkintoabar.com/wp-content/uploads/2017/01/3414168_9-150x150.jpg
denzil meyers

As a curious fan of people, ideas, and communication, Denzil’s 25+ years in account planning and research have been led by looking at what’s confusing rather than what is known or assumed. He specializes in writing briefs and pitches with a point-of-view and using qualitative findings to understand and develop advertising effects.


About Us

We are a collection of talented and curious individuals, each bringing their own diverse mindset, background, and strength.

What we have in common is that we’re doing exactly what we’re passionate about: learning about people.

Our expertise is wrapped around objectively understanding your consumers, not your industry. We’ve exercised that expertise across enough categories to give you perspective.

Startup Stock Photos

Services

Focus Groups

Focus groups are an effective way to reveal consumer or shopper narratives and build psychographic profiles.  In addition to being economical, we can turn this traditional methodology around quickly, often going from proposal to final report in ten days.

Ethnography

Observation and in-context interviews uncover behaviors and habits that happen beyond the consumer’s cognition by reaching past the limitations of traditional research to immerse ourselves in how people work, shop, live, and play.

Quantitative

Quantitative data validates hypotheses, quantifies learnings, and measures impact to generate a robust understanding of any issue to support product development, brand building, communications, or consumer profiling.

HOW WE WORK

We have the experience to be fluid & flexible.  And since we’ve been at this awhile, we can quickly turn around a high quality project to adapt to your schedule and the [often] unrealistic timelines you’re faced with.

PRODUCT DESIGN & EXECUTION

Our processes for designing and executing projects are seamless. Whether utilizing a time-tested approach, something less orthodox, or a combination of methods, we pull it off without a hitch.

DELIVERABLES

Like our methodologies, our deliverables are custom tailored to their audience, communicating insights with clarity and meaning with visually-rich decks, video, and information modeling.

PREPARATION

We do our homework and similarly when a discussion relies on self-reporting, we often like to prepare our respondents. Journals, discussion boards, and video diaries bring attention to relevant behaviors and give a backdrop of context to discussions and findings. Respondents often report learning something new about their habits from the assignments we create for them. Shining light on unnoticed habits uncovers deeper truths.

Work

We’d love to hear from you